The New Drugstore Makeup Releases You Need To Explore!

Hi! New year, new you and the new drugstore makeup releases, you need to explore. It’s already February 2024, and our favorite drugstore brands are coming out with some new makeup launches for the year. In this post I have rounded up some of the exciting new makeup that you don’t want to miss. If you are wanting to a new lipstick, blush, bronzer, eye liner, mascaras or the foundations with all the skincare goodness, I have got you covered. So, keep scrolling to find some of the new drugstore makeup releases, you definitely don’t want to miss!

*All products featured are independently selected by me. However, when you buy something through these retail links, I may earn a small commission.

Milani Color Fetish Hydrating Lip Stain (9.97) – This low maintenance lip color is made with hydration-rich hyaluronic acid and plant derived squalane. The cushiony high comfort formula applies with a glossy shine and dries down to a semi-matte lip tint. The non-drying and non-sticky formula stays on the lips for up to 8HRS. It is also very hydrating and comfortable to wear.

Pacifica Sunny Glow Bronzing Drops ($16.00) – Infused with skin-loving and brightening benefits of Vitamin C, Glycolic Acid, and Kakadu Plum, the sunny glow bronzing drops instantly illuminates dull looking skin.

ELF Cosmetics Camo Liquid Blush ($7) – This long-lasting liquid blush delivers a high-pigment pop of color to the cheeks. It has a soft dewy finish and blends easily. It is infused with skincare ingredients like hyaluronic acid, rose flower water and hibiscus flower extract. Love the cute packaging.

Milani Cosmetics Highly Rated Anti-Gravity Mascara Waterproof ($12.99) – This gravity-defying formula instantly delivers extreme volume, length, lift and curl with up to 24HRS of wear. It does not smudge or flake just gives a bold, wide-eyed look.

L’Oreal True Match Radiant Serum Concealer ($15.99) – This lightweight, crease-resistant formula is infused with 1.5% hyaluronic acid plus caffeine to provide 24-hour hydration and all-day wear. It provides instant dark circle coverage, visibly depuffs eye bags, and helps iron out fine lines. Available in 24 skin like shades, that gives medium coverage with radiant finish.

Revlon ColorStay Limitless Matte Liquid Lipstick ($13.99) – Formulated with triple hyaluronic acid and upcycled cranberry extract makes this matte liquid lipstick formula lightweight and comfortable all day long. The patented lip-hugging applicator is contoured to fit the lips and deliver a smooth coat of vibrant color with precision. Available in 16 beautiful matte shades that are perfect for all skin tones.

ELF Camo Hydrating CC Cream ($15) – A full coverage, color correcting foundation with SPF 30. It hydrates the skin and gives it a smooth, soft dewy complexion. The formula is enriched with Vitamin B5, Tremella Mushroom extract and Hyaluronic Acid that feels hydrating and nourishing on the skin. Available in 30 shades. You will definitely find your shade match.

Maybelline Lifter Plump Lip Plumping Gloss ($12.99) – This game changing gloss formulated with chili pepper and Maxi-Lip to deliver an intense heated sensation and plumping effect instantly and overtime.

Pixi On-the-Glow SuperGlow ($18.00) – A hydrating solid balm highlighter in gel-cream formula, creates a supernatural glow that brightens and adds luminosity in one swipe. A blend of ginseng, aloe vera and a lush mix of fruit extracts nourish the skin.

ELF Cosmetics Pout Clout Lip Plumping Pen ($8) – A 3-in-1 lip plumper, gloss and balm with a cooling tingle. It provides a sheer wash of color and a smooth glossy shine to the lips. The juicy, non-sticky formula is infused with blueberry, watermelon and pomegranate fruit extracts. 

Maybelline Build-A-Brow 2-In-1 Brow Pen and Sealing Gel ($14.99) – This 2-in-1 brow pen creates a fuller looking brows in just two easy steps. The ultra precision pen helps to create fine hair like strokes and the clear sealing gel locks the brows in place with a non-crunchy finish. It is also waterproof, sweat resistant and smudge resistant.

Essence Hydra Kiss Lip Oil ($4.99) – Lip oil infused with hyaluronic acid, jojoba oil, vitamin E, and meadowfoam oil provides shine, moisture and a hint of color for stunning looking pout. It is available in three lovely shades..

Physicians Formula Butter Glow Bronzer + Blush – Healthy Glow ($16.99) – Infused with illuminating minerals to impart subtle radiance and the proprietary Butter Blend glides on like butter while providing a natural-looking glow. This talc-free bronzer and blush is ultra-creamy that provides a beautiful radiant glow.

Revlon Illuminance Serum Tint ($18.99) – Serum Tint has light coverage to instantly and visibly enhance the complexion. Enriched with skincare ingredients like ginger root extract, vitamin C and E that helps to even out skin tone over time. Available in 16 shades.

Revlon Illuminance Gel Serum Blush ($14.99) – This lightweight gel serum blush glides on smoothly and blends easily to give that sheer dewy glow to the cheeks. The formula is enriched with superfood complex and glycerin that keeps the skin retain moisture. Available in 4 beautiful shades.

Physicians Formula Mineral Wear Diamond Dust – Luminous Gleam ($16.99) – A high-impact, diamond-dusted, all-over face powder delivers a glimmering, glass-skin effect. It creates a light-diffusing blur that leaves a translucent veil of luminosity.

Revlon ColorStay Multiplayer Liquid-Glide Eye Pencil ($11.99) – The versatile and creamy texture gives you just the right amount of time to line, blend and diffuse before it sets. The first sharpenable pencil with a blending brush helps to create sharp more defined as well as smoked looks. Multi-use eye pencil easily creates a near endless range of eye looks. It is also waterproof and fade-proof. Available in 6 rich earthy tones, you will want them all.

Covergirl Simply Ageless Skin Perfector Essence Foundation ($21.49) – Formulated with 71% water, this Hydro Fresh Tint with Microdroplet Technology with pigmented capsules floating in it reminds me of my favorite higher end skin tint. Pigmented capsules blend evenly for a radiant bare-skin filter effect. This vegan skincare makeup hybrid formulated with 0.5% bakuchiol, a plant-based retinol alternative is perfect for sensitive skin. The skin-plumping formula reduces the appearance of fine lines and wrinkles and increases skin’s firmness.

NYX Professional Makeup Fat Oil Slick Click Vegan Lip Balm ($11) – This lightweight, buildable balmy formula provides 12hr hydration for all day ultra-comfortable wear and care to the lips! Infused with avocado, cloudberry and raspberry oils, this pigmented balm provides 12HRs of juicy hydration for all day comfort. Available in 12 juicy shades in high shine finish and non sticky feel.

Flower Beauty Ultralight Liquid Blush ($14.50) – Designed to deliver that natural “pinched cheeks” look. It is great to spice up your looks with a natural ‘boost’ of color, with this gel-based tint. With the built in cushiony applicator it is easy to apply and blend with finger tips.

L’Oreal Voluminous Panorama Mascara ($15.99) – The 5% StretchFlex Complex formula and the multi level bristle brush wrap each lash giving a well defined lash by lash volume. It gives corner to corner panoramic volume that the lashes are so fanned out which makes eyes look 1.4x bigger. This mascara is clump, flake, and smudge-resistant, for up to 24hrs wear. Available in both water proof and washable versions. It is also suitable for sensitive eyes & contact lens wearers.

NYX Professional Makeup Pro Fix It Stick Color Correcting Concealers ($9.00) – The quickest way to fix dark circles, blemishes, redness and discoloration. Correct, conceal and brighten in one swipe with this creamy stick formula that is infused with hyaluronic acid. It provides medium coverage and a natural skin like finish. Available in 24 pro shades in a transfer-resistant formula that lasts up to 12 hours.

Physicians Formula Mineral Wear Diamond Filler ($13.49) – This weightless, ultra-luxurious Diamond filler is a serum-to-cream hybrid color that is formulated with Plumping Complex that smooths and enhances cheeks and lips for an effortless monochromatic look. Infused with diamond dust it imparts a radiant light-diffusing blur that leaves a veil of luminosity.

NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss ($13) – The gloss infused with spicy ginger gives plumped lips instantly and overtime. It delivers high shine, sheer color and extreme plumping effect without injections. Available in 16 pigmented shades and a clear one too. Use with extreme caution because it can give you duck lips! 🙂

Makeup Revolution Skin Silk Serum Foundation ($14) – The lightweight, breathable silky serum foundation is enriched with hyaluronic acid and peptide complex to plump and hydrate the skin. It provides light to medium coverage and glides smoothly for an undetectable, your skin but better feel. It comes in a super pretty glass bottle with a pump.

Overall, these are some of the new drugstore makeup releases, you need to explore. I hope you found something that you would love to try.

Until next time stay safe and beautiful.